Understanding the global forces at work in international markets is one of the challenges facing today’s managers. In this respect, the Master in Marketing Management and Commercialisation provides participants with first-rate international exposure.

In 2006* the Madrid and Barcelona participants visited one of Europe’s most prestigious marketing schools: SDA Bocconi, Milan. The capital of Italian fashion was the perfect setting for this international session titled “The Luxury Experience”, and aimed at revealing the keys to the highly complex luxury goods market.

The programme includes successful case studies such as Cartier and Bulgari, talks by outstanding managers from L’Oréal and the Valentino Fashion Group, and visits to the Bulgari jewellery ateliers and Ermenegildo Zegna’s flagship store in Milan. All in all a unique experience giving the programme added value and enhancing the international vision of our participants.

*The international programme may vary from year to year.